Top 5 Fashion Games on Android in Nigeria - Q3 2021 Performance

During the third quarter of 2021, the top 5 fashion games on the Android platform in Nigeria showcased varied performance trends in terms of weekly downloads, revenue, and active users. Here’s a detailed look:

Fashion Show: Makeup, Dress Up saw its weekly revenue fluctuate, peaking at $15 in early August. Weekly downloads ranged from approximately 3K to 6.4K, with a noticeable dip towards the end of the quarter. The game maintained a steady active user base, peaking at 21K in early August before declining to around 16K by the end of September.

Hair Challenge did not generate any revenue during this period, but it had a strong download performance, peaking at 6.7K in mid-July. The game’s weekly active users reached a peak of 18.7K in mid-July, then gradually decreased to around 15.4K by the end of September.

Doll Designer also did not report any revenue. However, it experienced a significant increase in downloads, starting from just 18 downloads in early July to peaking at 7.1K in early August. Active users followed a similar upward trend, reaching over 10.9K by mid-August before settling at around 5.1K towards the end of September.

Fashion Dress Up showed no revenue generation but had varying download figures, with a high of 6.8K in late June and a low of 705 in mid-July. Active users peaked at 9.4K in early August before dropping to approximately 3.8K by the end of September.

Lastly, Body Race also did not generate any revenue but saw a peak in downloads at 6.6K in mid-July. Active users peaked at 14.5K during the same period but then declined to around 2.6K by the end of the quarter.

These insights come from Sensor Tower, and more detailed analytics can be found on their platform.